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2025.09.30

 

Introduction


Founded over 72 years ago, ASO is a leading shoe, fashion, and lifestyle retailer based in Taiwan. Committed to balancing quality with design, ASO seamlessly integrates comfort, functionality, and aesthetics into its offerings. The company has consistently evolved to stay ahead of industry trends, demonstrating agility and foresight in adapting to the ever-changing marketplace. With an extensive network of branches across Taiwan, including storefronts in every major city, ASO remains a prominent player in the retail landscape. Dedicated to innovation and customer satisfaction, ASO embraces sustainable practices while pioneering new methods to enhance the brand experience.

 

“Promotions, educational messages, and brand highlights can be effectively communicated to in-store customers, increasing inquiries and engagement with staff.”

 

Key Points


    • Eco-friendly poster replacement

 

    • Unplugged solution and flexible setup

 

    • Quick content updates via mobile app

 

    • Long lasting battery life

 

  • Vivid full color display

 

 

Challenge

ASO was seeking a solution to replace printed posters that can be placed anywhere—on walls or with floor stands—while eliminating the time-consuming processes of printing and delivery. It was a major advantage if they could easily and quickly update content on demand. Understanding the challenges of this transition, ASO actively sought technology partners capable of providing a hassle-free alternative.
 

 

 

Solution

ASO partnered with AUO Display Plus and its subsidiary Space4M, selecting the aecoPost to meet their specific needs. The aecoPost is an unplugged, full color ePaper solution designed for retailers to efficiently showcase static content. This demonstrates AUO Display Plus’s commitment to delivering innovative, eco-friendly ePaper solutions aligned with clients’ sustainability objectives. Implemented in select store branches, the aecoPost effectively met ASO’s needs, enabling quick and efficient results.

 

Communicate with Customers Anywhere


ASO was able to easily deploy the aecoPost - ePaper displays throughout their stores thanks to aecoPost’s unplugged and lightweight design. The full color displays were effortlessly placed on the shelves, displaying product information—such as the benefits of insoles and shoes for specific foot issues—and supporting promotional campaigns.

 

Maintenance-Free Operation with up to 6 Months Battery Life


ASO also benefited from aecoPost’s built-in rechargeable battery that efficiently consumes minimal power during content updates and no power when displaying static images. Operating up to six months*, it will help reduce energy costs and lower carbon emissions, contributing to environmental sustainability.

 

*Based on 3-5 daily updates, battery life may vary depending on Wi-Fi conditions and content displayed.

 

Content Management on the Go with the Mobile App

 

To make content updates easier, ASO chose mobile model for the stores. Employees at ASO can manage aecoPost content using the mobile app on their device. When headquarters launches a new marketing campaign, there is no need to wait for printed posters. Once they receive the files from the head office, staff can instantly update the content using their mobile devices, enabling quick and efficient communication.

 

Enhance Customer Engagement with Vivid Colors

 

ASO took full advantage of aecoPost’s vivid, full color displays, which are perfectly suited for their in-store marketing campaigns. It offers reflectionless images that leverage ambient light for outstanding visibility. The brighter the environment, the more eye-catching the visuals become.

 

 

Result

The simple setup of the aecoPost ePaper Solution and the user-friendly mobile app ensured a seamless implementation. AUO Display Plus and Space4M staff provided on-site training to ASO staff, enabling them to effortlessly deploy and manage campaigns.

 

ASO successfully achieved its goal of implementing a versatile ePaper display solution that can be placed anywhere with ease and updated instantly, saving time, energy, and resources. ASO is not only capturing shoppers’ attention; it is also effectively communicating the company's vision to better serve its customers while aligning with sustainability goals.

 

Visit aecoPost solution page for more details.

 

  
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