Igniting Transformation
Driving Smart Innovation

Ms. Tina Wu currently serves as the President of AUO Display Plus Corporation, bringing extensive experience in sales and supply chain management.

She leads AUO Display Plus with a comprehensive strategic blueprint, dedicated to expanding the business landscape across diverse verticals, including healthcare, retail, and education & enterprise. Under her leadership, AUO Display Plus collaborates with ecosystem partners to create value together, driving AUO Display Plus to achieve the vision of "Becoming the leading smart display solution provider in diverse vertical markets with display technology at its core," and serving as the growth engine for AUO Group’s biaxial transformation in "Go Vertical".

Ms. Wu joined AUO, the parent company of AUO Display Plus, in 2000 and has been dedicated to the display industry for over 25 years, accumulating extensive industry experience and professional achievements. From 2018 to 2025, she led AUO's Supply Chain Management, successfully addressing multiple challenges posed by the US-China trade war, the COVID-19 pandemic, and more, demonstrating outstanding supply chain resilience and leadership.

She spearheaded the optimization of the smart supply chain, and driving a sustainable supply chain transformation under the ESG trends. This laid the foundation for Supply Chain Management to align with AUO’s three pillars for sustainable development: Display, Mobility Solution, and Vertical Solution. Ms. Wu was responsible for AUO's sales division, expanding global TV, IT and PID panel businesses, and establishing AUO's leading position in the global market. She also served as the representative of AUO's Japan branch, managing local customer relations, building a solid collaboration foundation, and enhancing AUO's competitive advantage in the Japanese market.

Ms. Wu holds Master’s degree in Industrial Management from Waseda University in Japan.

SH Liao currently serves as the Chief Operating Officer (COO) of AUO Display Plus and the General Manager of Healthcare Business Group.

He assumed the role of General Manager at AUO Display Plus when it was established in 2021. In 2023, he was assigned as General Manager of the Healthcare Business Group and COO of AUO Display Plus.

He joined AUO in 1998, and was promoted to Director of L8A fab in 2008. In 2010, he served as Associate Vice President of Manufacturing Center for Video Solutions, and had served senior managerial position for R&D function. In 2012, he was assigned as General Manager to head AUO Crystal in charge of its operation and development, and was promoted to Chairman in 2018. In the same year, he returned to AUO to assume as Vice President of Energy Business. In 2020, he was appointed Vice President of Commercial & Industry Application Strategy Business.

Mr. Liao obtained his Master’s degree in Chemical Engineering from National Taiwan University.

Scott Hix currently serves as the Chief Marketing Officer (CMO) of AUO Display Plus and the General Manager of the company's Smart Education & Enterprise Business Group. He assumed the role of CMO and GM E&E Business Group in September of 2024 and had been acting in both roles as a consultant to the CEO since 2023.

He founded Avocor in 2014 and serves as its CEO and Chairman since. He has more than 30 years of successful experience as a senior executive with extensive CEO, General Management and Business Development experience in the smart display industry. He has a strong record of successfully launching and managing global high growth businesses in both the consumer and commercial markets. He is a decisive leader with a passion for leading high-performance teams and establishing strong customer loyalty while achieving growth targets.

Mr. Hix obtained his Business Degree from Portland State University and has completed the Stanford University, Graduate School of Business, Executive Program for High Growth Companies.

Dr. CC Lee is the Chief Technology Officer (CTO) at AUO Display Plus responsible for the company’s technology strategy and roadmap, leading the R&D teams in developing new technologies and products to continuously strengthen the company’s technical leadership.

He also oversees the business development team, incubating new business models and driving strategic partnerships to explore new opportunities in vertical markets.

Prior to joining AUO Display Plus, he served at the Industrial Technology Research Institute (ITRI) for over 25 years, holding the positions of Deputy General Director of Electronic and Optoelectronic System Research Laboratories, Deputy Director at the Office of Intelligent and Green Vehicle Promotion Strategy, and Deputy Director of Display Technology Center.

Dr. Lee specializes in cutting-edge display technology research and development, and actively contributes to the industry. He is currently the Secretary General of the Taiwan Display Union Association (TDUA). His contributions have been recognized with awards both nationally and internationally, including the Special Recognition Award from the Society for Information Display (SID), the Outstanding Engineering Professor Award from the Chinese Institute of Engineers, the Industry Contribution Award from SEMI, the National Management Excellence Award from the Chinese Professional Management Association, and the National Industrial Innovation Award from the Ministry of Economic Affairs.

Dr. Lee holds a Ph.D. in Material Science and Engineering from National Chiao Tung University in Taiwan.

Mr. Smith Jeong currently serves as the General Manager of Smart Retail Business Group at AUO Display Plus.

With over 30 years of industry experience, Mr. Jeong has an extensive and diverse background in cross-cultural and international management. He joined AUO in 2003, contributing to the business development of the Korea branch. Later, he was promoted to lead the Automotive Display business unit at AUO headquarters, where he expanded partnerships with global automotive ecosystem partners across Europe, North America, and Asia, solidifying AUO's leading position in mobility applications. He also played a pivotal role in strategizing AUO's global business development, enhancing localized operational strategies to better align with market and customer needs.

In May 2024, Mr. Jeong was appointed as the General Manager of the Smart Retail Business Group at AUO Display Plus, where he has been spearheading the development of ecosystems and driving business growth for AUO Group and AUO Display Plus in the smart retail sector.

Mr. Jeong obtained an Information Communication Engineering degree in Korea Aerospace University.